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About me

My passion is making products useful and beautiful. With more than 15 years of leadership and creativity in all aspects of UX design and management, my work has been seen in products used by millions of users.

Since 2003, I have been independently designing and consulting on user experience strategy and design for both early-stage startups and industry leaders such as eBay, Samsung, BMW, and Orbitz.

At Shutterfly, I worked across the entire consumer ecommerce experience, driving breakthroughs in our flagship products, earning lots of customer love and ultimately helping us win in our category. I led both the design teams responsible for Shutterfly's core personalization path and our new cloud services strategy.

Previously, I was head of the design studio Aaron Marcus and Associates— a pioneering user-interface think tank. There I managed and mentored our staff of 16 designers while leading the design for critical projects. During that period, I doubled the size of our design staff in California and New York and grew the firm by evolving its design methodology and expanding its service offerings. I wrote and spoke internationally on the principles, methods and philosophy of interaction design.

Besides designing, I'm an active photographer, producer and performer of original music and a DJ.